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Our Mission

Our mission at Velo City Cycles is to provide the highest level of customer service and provide you with products we trust and use ourselves. Whether you are a first time rider, recreational enthusiast, a seasoned racer, or the bike is your mode of transportation, we will strive to be the foremost resource for all your cycling needs.

Diversity, Equity and Inclusion Statement

We believe in the power of the bicycle and how it can transform a person, a community and the world. But for that power to be recognized, it has to be available for everyone.

We acknowledge the inequity in the biking industry and community, even a simple bike ride through our town. Our hope is for all to feel safe, welcome, and can experience the joy of riding a bike. 

We take ownership of the fact that Velo City Cycles is new to this conversation and we hope to do better for our customers and our community.

Our DEI efforts:

  • Jenny, co-owner, has been involved in DEI efforts as a sub-committee member of Downtown Holland’s Principal Shopping District.
  • Our team is currently being guided by Christine Mwangi, Founder of Grounded in Equity, LLC in Grand Rapids, to better understand what it means to bring Diversity, Equity, and Inclusion values forward in a space such as Velo City Cycles.
  • Find ways to make our group rides accessible and welcome to everyone. 

We always welcome feedback and suggestions for ways we can improve. Please reach out to us at