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Our Story

Velo Kids was founded in 2017 by a group of kid-loving, health promoting and cycling fanatics. The Velo Kids rides started with 25 kids that quickly turned into 250 little cyclists cruising through the woods. Our programming has expanded from free bi-weekly rides to club teams and summer camps.

We hope you catch the bike fever and join us on our rides!

Our Vision

Happy, healthy, confident kids.

Our Mission

Our mission at Velo Kids is to get all kids on bikes.
To promote and cultivate healthy, active, outdoor lifestyles while teaching bike skills, safety, and stewardship.

Our Values








Meet Our Board Members

Learn more about our passionate board members who help keep our programs running.

Chris DenHerder - Junior Velo

Chris is officially an unlicensed bike mechanic. Living in West Michigan with his wife, Amy, and two kiddos, Baize & Norrona, they always exploring Michigan looking for the next new adventure. Chris grew up in West Michigan where the love for the outdoors and adventure started and eventually brought him to Colorado to follow a passion for cycling. Racing for Colorado State Uni and working at local bike shops, he remains passionate about all things cycling and maintaining his mechanic skills, limited or not.

Aaron Dowling - At Large

Aaron likes to bike on anything that has wheels. He spent many years racing and riding as fast as he can. He now likes to just kick back and enjoy riding his fat bike or cruiser with friends and family. When he’s not riding his bike he spends the day as an industrial engineer at a packaging company designing and building machinery. He grew up in Adrian, Michigan and moved to the west side of Michigan to attend GVSU. He now lives in Holland with his wife Kate, daughter Lyla, son Charley, and dog Chillie.

Kate Dowling - Design & Marketing

Kate is an outdoorsy sort and enjoys the trails or roads less travelled. Especially when it comes to bikes. She’s at her happiest when she can be outside, whether with the family, friends or just by herself. During the day she helps make  things look better at New Holland Brewing Co. as a graphic designer. The other hours of the day she can be found hanging with the family, watching life swiftly roll by.

David Fleming - Junior Velo

As a lifelong resident of West Michigan, David loves getting out and exploring his community on two wheels, never afraid to mix together roads, gravel, trails and beaches. Even when bike commuting across Holland in the summers, he always  finds time for a few detours. A life-long athlete, David has played and coached a number of sports at a variety of levels. He now loves sharing his knowledge with young people and has brought that enthusiasm to coaching Velo Kids and  Junior Velo. Most of all, David loves sharing outdoor adventures with his Velo kiddos James and Ellie and his wife Betsy.

Travis Gibbs - At Large

Being raised in Boyne City helped Travis develop his passion for two wheels and snow. Riding bikes has always been a family activity growing up, and now with his own two children. Moving to the Holland area in 2013 to work at DISHER, has provided the opportunity to get involved with the West Michigan cycling community, something he is excited to grow with Velo Kids!

Abby Harris - Secretary

Abby rides bikes because it’s the best excuse to spend time outdoors with her family. She enjoys mountain biking or cruising around town with the chariot with her husband Martin and one year old son Charlie. If Abby isn’t spending time on bikes with those two, she’s probably either hiking at a local park or teaching second grade at Waukazoo Elementary. Abby loves Velo Kids because it combines all of her favorite things: family, parks, community, and bikes!

Martin Harris - Social Media

Martin strives to spend quality time outdoors every day. Any kind of bike, terrain, weather, or intensity is fair game as long as it affords an opportunity to soak up some vitamin N. He is also an amateur photographer, and loves capturing the adventure at Velo Kids rides and events. Martin fell in love with cycling while studying engineering at the University of Michigan. He now works in product development at Herman Miller, and spends most of his free time hiking, biking, or skiing with his wife, Abby, and upcoming Velo Kid, Charlie.

Natalie Hirdes - Coach Training

Natalie started riding bikes with her husband, Ben, after their kids, Sullivan and Grant, were born. They enjoy biking to get away for a date night, have fun with great friends, meet new friends, and improve our fitness at the same time. They love riding as a family on the trails, the city streets, or in their yard. Natalie grew up in northern Indiana (where only the Amish ride bikes...just kidding). She moved to Michigan to attend college at Grand Valley State University and learned she never wanted to move away from West Michigan. She is a nurse by training, but recently changed her career path drastically to IT. She works at Holland Hospital, and is so thankful to work for an organization who supports family, community, and good health!

Nate Koster - Pedal The Pigeon

Nate bikes for fitness, fun and that sweet feeling of freedom. Nate spends most of his time cycling on the road solo, with his family or groups of friends. He enjoys getting out in the woods the most as well as racing cyclocross, mountain and gravel. Nate has been around bikes his whole life and has a passion for anything bikes. Nate Joined Velo Kids to help bring the adventure, joy and freedom of bikes to kids from all walks of life. Nate lives Downtown Zeeland with his wife Kara and daughters Elle, Eimy and Luci.

Phil Rozema - Vice President

Phil loves to ride for fitness & being a part of the cycling community in the Holland area. He also loves going on bike adventures on the local trails & around town with his three sons, Tennessee, Sawyer, & Sutton. By day, Phil leads the fulfilment team at BuhlerPrince, Inc., where he has served for over 14 years. Phil grew up on the southeast side of Grand Rapids, but now resides in the Maplewood area on the southside (the best side) of Holland.

Mark Strikwerda - Treasurer

Mark enjoys biking of all types for fitness, competition, and fellowship. He mainly enjoys riding tandem with his wife on a mountain bike trail or gravel road. When not on the bike, he is out skiing both downhill and cross country. During  the week, you can find him selling used cars at Barber Ford and helping people find the right vehicle to get them to the trailhead. Mark grew up in Holland and then settled down in Zeeland with his wife Shaina and dog Tango.

Shaina Strikwerda - Community Rides

Shaina bikes for the adventure with friends, time in the woods, challenge in fitness, and life lessons learned. When she’s not on the tandem with her husband, Mark, she enjoys time on her mountain bike at local or Northern trails with her favorites including Upper Mac and Arcadia. During the day, she is privileged to work alongside riders and horses as a Recreation Therapist at Renew Therapeutic Riding Center in Holland.

Aaron Westhouse - Community Rides

Aaron loves to bike in every season and for every reason. Trail riding is his favorite because it is a time to connect with nature, and get a little dirty doing it. The best part of raising his two daughters on bikes is helping them grow  in their confidence and push their limits while enjoying life. Bikes are a way for us to connect with each other and learn more about ourselves. Aaron was born in Grand Rapids, and now lives in Holland and works as a pastor with the  Fearless Family of Churches.

Jenny White - President

A Holland native, Jenny White and her husband, Brad, returned to Holland after 6 years in Colorado. With degrees in Business and Spanish, experience in business development with government contractor Lockheed Martin, Jenny and her husband wanted to bring their love for cycling and community to Holland, Michigan. In 2013 they became owners of Velo City Cycles and in 2017 they (along with other kid-loving, health-promoting friends) started Velo Kids, now serving, teaching and empowering over 300 kids in our community. Brad and Jenny have 3 kids, Macen, Molly & Emma…who also love to bike.