About Us
Our Mission
Our mission at Velo City Cycles is to provide the highest level of customer service through knowledgeable assistance and dependable service. We aim to outfit you with reliable and exciting products that we use and trust. We strive to maintain reliable, timely, and transparent service to get you back out there, doing what you love.
Our Family
Hi there! We are the Whites (Brad, Jenny, Macen, Molly and Emma), owners of Velo City Cycles since 2013. Jenny and I both grew up with a love for cycling; whether it was recreational rides with our families, bombing around the neighborhood with friends, competing in triathlons or road races. Holland is Jenny's hometown, and when it came to starting a family, we loved what Holland had to offer. We love this community and are proud to be a small part of it.
We are commited to making our community a better place through the power of the bicycle. We've seen the bike bring people together throughout our lives. The bike offers life-changing pathways to better health, thrilling adventures, and meaningful connections. We want this for our community and our customers.
Our hope is that Velo City Cycles feels like your neighborhood bike shop. We offer many activities centered around kids, families and cyclists of all disciplines, speeds and abilities. We are able to support our community because of you. Thank you for shopping with us and we look forward to riding with you soon!
- The Whites
Velo History
In 2013 we purchased Velo City Cycles from Tom and Leon Slikkers. The shop was on 8th street in beautiful downtown Holland. We soon moved to River Avenue, just a few blocks south of downtown. We love Holland and being close to downtown, but also in one of Holland's many great neighborhoods.
When we bought the shop, we wanted to help grow the cycling community. We started hosting various types of cycling events for all, ranging from seasoned riders to new riders to families. Team Velo City Cycles, Urban Rides, Ice Cream Rides, Bike Races, Tuesday Night Ride, and The Bagel Ride brought people together. The power of the bicycle is incredible.
We believe a bike can change a life, giving someone the opportunity to explore and be outside, encouraging healthy and enjoyable exercise, and granting the ability to get to work and school. This gift of cycling is so important to us that Jenny (co-owner) founded Velo Kids, a non-profit dedicated to getting all kids on bikes by teaching bike skills, safety, and stewardship through engaging programs and events. You can find out more about Velo Kids here.
Brad's Career Highlights
- 2014 Paris Roubaix finisher
- 2014 Tour of Langkawi Stage 5 winner
- 2014 Wilmington Grand Prix, 1st Place
- 2014 Tulsa Tough Stage 3 (Cry Baby Hill), 1st Place
- 2013/2014 Glencoe Grand Prix, 1st Place
- 2013 Prairie State Cycling Series’ Beverly and St. Charles Criteriums, 1st place
- 2012 USA Pro Criterium Championship, 3rd Place
- 2012 Tour of Portugal, 10th Place in the Prologue
- 2011 USA Pro Cycling Challenge Most Aggressive Rider Stg 1
- 2009 Tour of California Most Courageous Rider, Stage 3
- 2009 Tour of Missouri Most Aggressive Rider, Stage 4
- 2008 Tour of Utah, Winner of Sprinter’s Jersey
- 2007 Winning Tour of the Gila as a CAT 2