VCC > Mission
Our mission is to advance the sport of cycling and the state of bicycle retail with a combination of customer service, our love for the sport and a healthy dose of humor and irreverence.
You’ll find plenty of cycling culture here, along with lots of cool stuff. But you won’t find the “bike snobbery” that all too often accompanies fine equipment.
Whether your goal is to ride around the block, through the desert or across the finish line we stand ready able and eager to help you reach your goals. So shop here or stop by our real store when you have a chance.
Who knows…you might discover that our shop oughta be your shop. How cool would that be?!
– Michael Clark, Mayor
