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THE QUICK RELEASE NEWSLETTER
March, 2011
March is one of our favorite months! More daylight! Warmer temps! Clear roads! (ok – sometimes) The “official” start of the racing season w/ Barry-Roubaix & Fisk Knob! March means that Spring is here (or a-l-m-o-s-t), that we made it through the Winter again, that soon we can pack away the trainers & the booties & and the embrocation & the heavy tights and just ……..ride! And ride we shall – read on………..
OUTDOOR RIDES: We’ve been at it all winter and we’re not gonna stop now! Our “off season” outdoor rides are all about defying the elements and having some fun – no pressure or worries about “keeping up”. Bundle up, lower your tire pressure & come along for the ride!
Jan’s Recovery Ride – 8:30am Thursday. A great way to spin out legs still feelin’ the Wed Indoor Ride! 20-ish miles and a stop for breakfast @ the end.
The Bagel Ride – 8:30am Friday. A timeless classic! 20-25 miles and then it’s The Good Earth Cafe for bagels, muffins and more!
INDOOR RIDES: MC claims to have invented this whole notion of group trainer rides back in the mid ’80′s and as far as we know he might even be right. Regardless – we’ve been doin’ ‘em forever seems like and they are more popular than ever. This is the last month so if you’re thinkin’ you’re gonna – it’s time!
We provide the Training DVD’s, the TV, the fans and the company. You bring your bike and trainer. (You can store ‘em here if you want to)
Wed @ 8pm for 60-80 minutes / Sat @ 8am for 45-60 minutes
Also – don’t forget our special “Fisk Knob TT Specific” 60 min workout on Tues @ 5:30 utilizing a DVD of the actual race course!
VELO YOGA! Our “yoga for cyclists” class was the first one offered around here and in all modesty we’re inclined to think that it’s the best! Here’s why:
Heather Allegrina had been an avid student and teacher of yoga when she took up road cycling in 2008. Once she took to the bike, she realized that her yoga practice could help improve her cycling performance. Allegrina developed her Velo Yoga class in 2009 to share her practice with some of her cycling friends, and the class has grown steadily. Her classes focus on developing core strength, increasing flexibility and developing calm and concentration — all skills that are important on the bike, and useful off the bike as well.
The original cycling yoga in the area – our VELO YOGA classes continue to grow in popularity. Now ably assisted by Joy Wilkin, Heather is constantly “tweaking” the class as her students develop.
Tuesdays from 7-8pm
$10 per class
MARCH “FUN-RAISER” RIDE ON 3/20! – Regular readers of the QR are familiar w/ our “Fun Raisers”, a menu of rides designed to lift the fun level for our area. Usually centered around food they happen from Oct – April and always include a buncha hangin’ out @ the shop after the riding. This month brings the “HOMEBREW RIDE”, a celebration of the art and passion of homemade beer and ridin’ bikes. We’ll be featuring the fruits of Keith Walker’s labors – but anyone else is welcome to add to the offerings as well. There will be plenty of food and snacks a-plenty! There will be 20-ish & 35-ish mile loops w/ tip sheets and we roll at 2:00pm sharp.
HOT DEALS ON WARM STUFF! – Despite our hopes to the contrary we’re sure to have some cold weather this month so having a shot @ any of the jackets, tights, gloves, booties etc we have left @ 40% off might come in handy! Gear up while the gettin’s good!
While we’re talkin’ deals – remember that our remaining supply of trainers, rollers, accessories and training DVDs are now 40% off as well!
BIKES ON SALE TOO! – Thanks to a special chance to help Cannondale clear out their warehouse we got a great deal on a truckload of CAAD 8 road bikes. now it’s your turn! Imagine getting a Cannondale road bike w/ all the service that we offer (pro fitting, extra careful assembly, etc) for as little as $600! Yup a Cannondale from Velo City for less than the price of an ordinary bike from an ordinary shop! Full selection of sizes too! (For now anyway). There are great prices on all of other 2010 bikes too – now’s a good time to shop!
SPECIAL “ADOPT A BIKE” DEPARTMENT! – We have some fine bikes that just plain need a new home. Some are brand new, some have been around the block a time or two but they are all ready to roll, looking for a new life and offer great value. Check out this list and see if anything sounds like you might want to swing by and take a look-see!
2010 Cervelo R3 SL 58cm Demo. This guy has maybe 400 miles on it. Cervelo’s top of the line race frame w/ a Sram Red group (D/A cranks) and Fulcrum wheelset.About 16 lbs! Retail was over 7 grand, ride it into the sunset for $3800 w/ a full warranty.
2010 Cervelo S1 61cm. This is a new bike w/ some minor cosmetic shipping damage. The last of the classic aluminun Cervelo aero road bikes and arguably the one that started the whole craze! $2100 retail, now $1450!
2010 Cannondale F3 Medium. Great US made mountainbike w/ the Lefty fork, Sram drivetrain, hydraulic brakes and more! Ready for everything from local trails to Moab’s SlickRock! Retail was $1650 and now it’s only $1175!
2009 Cannondale Capo 58cm. This is the last of the US-made C-Dale fixie / single speed track bikes set up for road use. Brand new. Retail was $875 and now it’s only $600!
2009 Redline 925. All sizes. A great 1st fixie, commuter or even s/s ‘cross bike! Ultra versatile design w/ room for fenders, fatter tires, etc. Comes set up as an urban warrior w/ a chain guard and fenders but can roll in many other guises as well. Retail was $525 and now they are only $350!!!
This is a partial list….. we’re offering pretty sweet deals on all of our 2009/2010 bikes so it might be time for a test ride, huh?
IT’S TIME FOR OUR SPRING GARAGE SALE! Stop by on 3/18 or 19 and see what we’ve found in the basement. You’ll see components, clothing, bikes, wheels, helmets…….you name it! All marked waaaaayyyyyy down and ready to go home w/ you!
CALENDAR OF EVENTS FOR MARCH: Call or stop by for the sccop on any-and-all of these Cool Bike Happenings!
3/6 – Crazy Bastard West Ride. Hamilton Food Center 2pm
3/7 – Macatawa Cycling Club meeting. City Flats Hotel 8pm
3/11 – Last Call Band @ New Holland Brewery 10pm
3/13 – Crazy Bastard West Ride. Hamilton Food Center 2pm
3/18-19 – Velo City Garage Sale!
3/19 – Last Call Band @ Saugatuck Brewery
3/20 – HomeBrew Ride! 2pm
3/26 – Barry-Roubaix Gravel Road Race
3/27 – Fisk Knob Time Trial
So there you have it. Another month, another Quick Release. We’re so excited to see Spring comin’ around, it’s gonna be a great season and we’re hoping that you’ll share yours with us! Stop in for cookies, to hang out, to hook up w/ a ride or to see all the latest coolness from Cervelo, Zipp, Cannondale, Sidi, Co-Motion, Pearl Izumi, LunaSport and all of our other partners. Every day the FedEx and UPS guys back up their trucks and bring in the Cool Stuff!
We’ll see you on the road, the trail or here in the shop!
Ride on – your friends here @ Velo City – Berger, Aaron, Lil’ Mike, Sandy, Keith, Kaat & MC
“Death may nave no master, but the bicycle is – most emphatically – not its slave.”
James E. Starr
